2015 CHALLENGE, WEEK 24 – ARCHITECTURE: SIGNAGE

Everywhere you look you see signs. Traffic signs, retail signs, neon signs, church signs, etc. They are everywhere, and interestingly enough, they all serve an important purpose. They communicate a message. They label the establishment, and sometimes they’re beautiful or creative or just plain awesome!

Deano's Motel Giant Burgers to Go Circus Liquor

I want you to work hard for this one. Please don’t just go take a photo of your favorite burger joint’s sign. Unless of course that sign is truly a great sign. I’m less interested in the value of the establishment to you and more interested in the caliber of the sign. In many communities there are wonderful traditional sign makers, with true artistic skill that create an beautiful landscape of style throughout the community. This is true in Arroyo Grande, CA. It’s almost as if they have an approval committee in the city, to make sure that all their signs have a hint of western expansion, ghost town appearance.

Randy's Donuts, Plate 4

You can’t ignore the notion that neon signs are unto themselves. We could almost do neon as a separate category. And we just may do that, down the road. I know Jeremy would love that.

Blue Skies The Hat, Scene 4

The rules are pretty simple:

  • Post one original photograph (Your Image) shot each week per theme posted on this blog to Google+Facebook, or Flickr (or all three). Tag the photo #photochallenge.org or #photochallenge2015.
  • The shot should be a new shot you took for the current weekly theme, not something from your back catalog or someone else’s image.
  • The posted image should be a photograph, not a video.
  • Don’t leave home without your camera. Participating in the 2015 Photo Challenge is fun and easy.

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About Steve Troletti

I'm a Location Scout, Editorial, Nature, Wildlife and Environmental Photographer based in Malibu, California. I specialize in Nature and Urban Nature photography including Infrared Landscapes. The Bulk of my work takes place in the Los Angeles, California area, Greater Montreal Region, Canada, Switzerland, France and Varese in Northern Italy. Ethical wildlife photography is the main priority and focus of my work. A minimum disturbance of the animals, their habitat and the environment is my top priority. This applies as much to total wilderness areas as it does to urban nature environments. Ongoing education of environmental issues and building awareness for the protection of wildlife and wilderness areas around the world is what drives me to document the beauty that surrounds us.

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